Instagram has increasingly become one of the key platforms for interactions and engagement. Due to its visual nature, Instagram has become a popular platform for the beauty industry. These beauty brands are now using micro-influencers to expand their organic reach.
According to Global Web Index compared to the average female internet user, female Instagrammers are about 30% more likely to be interested in beauty products. Over a quarter of these Instagrammers have followed a new brand/company in the last month or visited a brand’s Instagram page.
According to one source brands on Instagram can organically reach 100% of their followers per post, while brands on Facebook typically only reach 2% of their followers. This means Instagram also has the highest conversion rate from browser to shopper of any social network. If you are in the beauty industry, consider making Instagram your focus to reach this female audience. Due to the competitive nature of the beauty industry, you will need to make your content and message unique and stand out in your followers feeds.
By Jessica Wade
I was previously the Social Media Executive for Smart Insights and managed all of Smart Insights social media channels and social strategy. I love all things social, most of the time you will find me endlessly scrolling through Instagram. You can follow me on Twitter or connect on LinkedIn.
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