The 3XE Search – Digital Marketing Conference, was one out of a series of three educational conferences focused on different aspects of digital marketing. The event took place at Croke Park, Dublin, home to Gaelic Athletic Association, it provided an eye-catching and functional venue for the conference.
Focusing specifically on Search marketing the day consisted of presentations from leading digital professionals from all over the world, broken up with selected workshops on how to plan and implement your digital marketing campaigns. The 3XE Digital series has grown massively over the last few years and has become a must-attend event for digital marketers.
With a total of 15 presentations covering all elements of Search, the expert advice we picked up was second to none. A key theme throughout the day was the changing way in which consumers use search and the introduction of new technologies and what effects these would have on search marketing trends. An example of this would be the increase in the use of voice search and the realization that new generations will grow up with this level of expectancy. It will be key to adapt to these new ways of search in order to be successful in digital marketing strategies.
Virtual and Augmented reality was also mentioned a few times throughout the conference – with some great examples of when VR headsets can get pretty serious (aka walking into walls).
Overall it was a very successful event, with some invaluable advice and tips from world-renowned experts.
By Expert commentator
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