La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes perciben tu negocio. Sin embargo, a menudo se nos requiere separar los planes para “digital” solo en cuanto a la estructura de los equipos y los informes y para ayudar a la transición a digital antes de que se vuelva algo habitual (“Business as usual”). Un formato común ayuda a alinear tu plan a otros planes de marketing!
Nota: Esto (download - free for Basic members) es un documento de Word sin formatear de SmartInsights.com, traducido al español por Mabisy.com, crea tu tienda online y paga solo si vendes, que tiene la intención de ayudarte a crear rápidamente tu propia plantilla eliminando las notas de guía en cursiva.
This is a translation of the RACE Digital Marketing Strategy Framework shared to help Spanish-speaking marketers.
Para otros recursos y la versión en español visita Mabisy.
Consejos genérales a tener en mente cuando se planifica
Many thanks to Pau Ferri, Director, Doblemente for arranging this translation to help marketers plan better. You can follow Mabisy on Twitter or connect on LinkedIn.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
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