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Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedAt our recent free summit many viewers asked us to share the slide decks and recordings, so to collect them together we have a short series of posts to point you in the right direction.
There will be one for online marketing topics covering each of Reach, Act and Convert and Engage in the Smart Insights PRACE digital strategy framework.
The two webinars focusing on reaching new audiences were:
The focus of this talk by James Gurd of Digital Juggler was analysis techniques to help improve results from SEO. It also shares examples of tools to assist with SEO.
In this webcast Marie discussed content marketing and social media marketing techniques to increase your reach. This talk has detailed examples of how to engage more through improving Facebook EdgeRank.
Here is the full series of posts summarising the summit with downloads of the slidedecks and recordings:
REACH audiences using SEO, Social media and content marketing.
InterACT with audiences on mobile platforms and for B2B audiences.
CONVERT visitors using persuasive design and CRO.
ENGAGE customers through content and email marketing.
You can view all recordings here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 11 resources
The Digital Marketing Strategy And Planning toolkit contains:
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