A new tool to improve outreach and enrich leads and contacts

Interview: Assaf Eisenstein, Founder of Lusha

At Smart Insights we're always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we're drawn to Lusha, a new tool that not only helps improve the outreach process but enriches your CRM and Salesforce leads, and can be integrated with a range of other tools including MailChimp, Hubspot, and Intercom.

We spoke to the Founder of the company, Assaf, to find out more:

1. What inspired you to create Lusha?

We live in a world that is data rich but information poor. While the web and all the social networks within it giving us countless ways to discover things and connect with people, professional’s are often stuck when it comes to having instant access to the information that matters when it matters. The pace of business is getting faster and our ambition was to create a platform that would help business professionals to connect instantly - with access to personalized contact information such as phone number and email address. In just over a year since launching Lusha, our user base has grown organically to over ninety thousand professionals who rely on Lusha’s data as their go-to resource to get the best contact details for the business prospects.

2. What are the core features that differentiate your service from the competition?

There are two main things that set Lusha apart.

• Firstly, the quality of our data which is paired with sophisticated algorithms to ensure we give the best and most accurate information for our users to be able to connect with any business prospect or lead right away.
• Secondly, our product was design with simplicity at its heart. It’s completely intuitive and anyone can use it right away without explanations, tutorials, or guides. There aren’t any complex features or modules within Lusha, removing any barriers - so users can instantly contact any relevant business lead and get the maximum value from our technology right away.

3. What different applications or marketing activities do your customers use the tool for?

There are endless ways to use Lusha but sales and marketing professionals are our biggest fans. Any professional in the fields of sales and business development is aware of the time-consuming process of finding contact details for interesting business leads. We’re completely eliminating this annoying ‘research’ step of the process, helping people manage their time effectively and connect with other professionals efficiently. Many marketers also use Lusha to connect with journalists, influencers and industry colleagues. Finally, the platform is also hugely popular among HR professionals that need to connect with potential candidates.

4. What’s the technology behind your data?

While the product is very simple from a user perspective, the technology behind Lusha’s effectiveness is ambitious and complex. As a data company, the biggest challenge is to join the dots between billions of data points to ensure users get the most accurate information. Making sense of all the contact information from multiple sources and databases to ensure it’s accurately assigned to the right professional requires complex technology and algorithms that sit at the core of the product.

5. What are the biggest challenges for sales and marketing professionals?

While most businesspeople would agree that time is money, sales and marketing professionals are particularly conscious about constantly finding new ways to improve their teams’ productivity and ROI. As outbound-facing disciplines, connecting with new clients, leads, agencies, journalist or partners is a big part of every marketer or salesperson’s job. Many of this connections or transactions need a personalized human touch and sometimes the best way to cut through is with a direct phone call at the right time. Lusha offers also email details, yet many of our users find the access to phone numbers incredibly useful to connect directly with prospects. In essence, we’re helping people save time by getting rid of all the hoops they previously had to jump through to access the right people without barriers.

6. How do the different pricing tiers of Lusha work?

We wanted to make Lusha accessible to any business, no matter how big or small. This is why our pricing is based on usage. The platform is free to use and comes loaded with 5 credits monthly. Each credit provides one contact’s phones numbers and email addresses. We have monthly and annual plans starting at $99 per month, but our most popular package is our premium plan which costs $199 per month.

If you want to find out more about Lusha, how it works and how it can integrate with your existing martech - contact them on twitter with the handle @LushaData or visit their website - Lusha.co.