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Online or In-store? Exploring the Shift in Shopping Behaviour

Author's avatar By Expert commentator 14 Jan, 2020
Essential Essential topic

How frequently are people shopping these days? Which channels do they prefer? What’s their motivation? These are all shifting variables – challenges for retailers who are trying hard to stay relevant and competitive in this consumer-driven world.

To gain insight into these changing trends, we surveyed consumers in the US and the UK about their shopping preferences. See what we learned and how it can help you get the right message in front of the right customer at the right time.

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By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

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