Back in June 2011, we shared an infographic showing what happens in 60 seconds in social media, now we're updating it with a new infographic from Social JumpStart. This one has some additions including Pinterest showing that for all our current interest in Pinterest it's nothing compared to YouTube. It's a pity they haven't included Google+ either.
It certainly summarises the challenges we face today as marketers and consumers of content today!
How do you find this - exciting? or scary? I find it both - to be involved in such a dynamic area, but which presents huge challenges in being first and getting cut-through. I created a companion post taming the social media firehose which shared ideas on tools I used to keep up-to-date.
Here is the original from June 2011.
What does this mean for our emarketing tactics. For me it shows that to cut-through:
I've been planning a post for around a year on how to "tame the social media update firehose" so maybe now I should write it with this prompt.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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