We’ve designed our grader to be quick to assess your skills gaps and priorities using these ratings across the Smart Insights RACE Planning Framework.
Choose a skills rating from 'Low experience' to 'Expert' for each modern marketing competence, from A to G, by answering 7 questions and then select 'Calculate Grade' to get your assessment and personalized recommendations.
To be a successful modern marketing planner, you need to be able to develop and master these skills which are covered in-depth in our RACE Digital Marketing Learning Path:
Q1. Rate your PLAN skills from one to five using the descriptors on this RACE visual benchmark and the list of skills above from 1.1 to 1.5.
For effective customer acquisition that integrates digital marketing with offline communications, the key skills needed are:
Digital marketing involves complex customer journeys using many media touchpoints - like those shown in our customer lifecycle visual - that need to planned, managed and optimized:
Within the ACT part of RACE, we need to develop skills that improve the quality of interACTions of prospects and customers across customer journeys with different forms of content on websites, mobile apps and social media. This is aimed at encouraging interest in a product and brand with the aim of generating leads for high-value products. Key skills to be developed are:
To help boost conversion to sale - both online and if relevant, offline via stores or sales conversations - you need to be able to develop and master these skills which are covered in-depth in our RACE Digital Marketing Learning Path:
Q4. Rate your CONVERT skills from one to five using the descriptors on this RACE visual benchmark and the list of skills above from 4.1 to 4.5.
To be a successful modern marketing planner, you need to be able to develop and master ENGAGE skills which are covered in-depth in our RACE Digital Marketing Learning Path:
Q5. Rate your ENGAGE skills from one to five using the descriptors on this RACE visual benchmark and the list of skills above from 1.1 to 1.5.
The importance of developing brands is often understated as a digital marketing skill, but we think it's vital across the RACE customer lifecycle and an important skill to develop during marketing and business careers. To be successful in modern marketing, you need to be able to develop and master these skills which are covered in-depth in our Digital marketing strategy and digital branding Toolkit templates.
Q6. Rate your BRAND skills from one to five using the descriptors on this RACE visual benchmark and the list of skills above:
Finally, consider your strategic skills for managing digital marketing. These are most important for larger teams, but decisions about these success factors also need to be reviewed in smaller businesses or a 'team of one':
Q7. Rate your GOVERNANCE skills from one to five using the descriptors on this RACE visual benchmark and the list of skills above.
Time's up
