Value: [rating=4]
Recommended Download: Research on the Future of Video Marketing, by Andrew Canter of the Branded Content Marketing Association (BCMA) - no registration needed
Video content marketing is now a key technique for companies to engage their audiences when video is embedded into landing or product pages, so we found this an interesting thought-piece. Research also shows that 'bite-sized chunks of content' or micro content is particularly effective for distribution through social networks and video marketing hits this sweetspot highlighted by this research:
This research from The BCMA highlights how video marketing should be driven by and integrated with content marketing strategy. The research asked leading experts from across the world on their thoughts and experiences of the 'future of digital branded video content'.
We found these examples and frameworks useful from the research:
We agree with this conclusion too, except we think branded content should already be at the heart of every campaign and is for many enlightened brands!
"By 2019, the BCMA believes that branded content will be at heart of every campaign, driven by the inexorable growth of
digital technologies and social media. This will ultimately result in a continued rapid growth of digital and social video
content."
There's more content marketing inspiration in this review of Best of Branded Content Marketing: 10th Anniversary Edition with case studies showing ROI.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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