This research shows how Loyalty schemes and freebies can pay off for new restaurants or bars, and for established food and beverage companies focusing on customer retention. There are also some specific tips on email, mobile and social media marketing.
Coniq's research highlights the pay back businesses receive from loyalty programs, how rewards and incentives are expected by today's diners and what encourages them to return hungry for more.
This may seem second nature for some businesses, though the majority of UK restaurants are missing out as they still don’t offer a loyalty program, and customers would be 2x likely to return with a loyalty card.
Findings on loyalty habits showed that '80% of 1000 customers would return if they were offered a loyalty scheme’ and ‘70% of your social followers expect rewards.'
Coniq's CEO Ben Chesser said 'We have certainly seen among our clients the great results that can be achieved through smart implementation of loyalty schemes, alongside the willingness of clients in this sector to be creative in their approach. However, there are still a vast amount of restaurants simply not making the most of this tactic and missing out hugely on the significant benefits to be had.'
It was prominent in the research that relevant and personalised communications is key for customer engagement and loyalty programs. It may be obvious but according to Ben this is being missed by many clients: 'Offering the restaurant speciality, for a new opening for example, is a great way to get started with building the customer database, which is vital in providing the foundations for personalisation.'
Read on to find out how you can create loyal customers.
Thanks to Coniq for sharing their advice and opinions in this post. Coniq provides data-driven marketing and loyalty platforms that make executing campaigns easy for marketers; bringing together the tools to create, promote and track marketing campaigns more intelligently, across online and offline channels. It was founded by the entrepreneur Ben Chesser and Coniq works with over 600 brands within the hospitality, shopping centre and retailer industries. Hospitality clients include Byron Hamburgers, Marston’s Inns and Taverns, Cabana Brazilian Barbecue and The McManus Pub Company. You can follow them on Twitter, Facebook or LinkedIn.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Turbocharge your results with this toolkit containing 8 resources
The Email Marketing And Marketing Automation toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Discover your top customer experience (CX) issues quickly How do your customers, both current and prospective, really feel about the experience they’re having with your brand? How can you best measure this? In this post, I share three cost-effective analysis …..
A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step …..
Chatbot increases conversions, not just dialog, which is why you need to understand how best to use chatbots Live chatbot is not just for customer support anymore; it’s a proven engagement and revenue booster. Kayako.com shares some compelling statistics that …..
