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Those in the online business may be aware of the benefits of a well-designed landing page. As a goal conversion tactic, a landing page is an effective marketing tool that can help grab the attention of your target audience, helping you increase the conversion rate of your varied marketing campaigns.
Mostly, a landing page is created to;
From a perspective of increasing conversion, it makes sense to direct traffic to a dedicated landing page that provides a predefined action rather than a general web page on your website. As such, if you want to generate better leads that convert then it is essential that you create a landing page when running a marketing campaign.
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However, creating a landing page that boost conversion is not an easy task. You need to include key elements on your landing page in order to yield the maximum benefits out of it. Thus, here is a comprehensive infographic guide that shows you exactly how to create a conversion-oriented landing page for your marketing campaigns.
The below infographic will help you to not only design a clutter-free landing page that stands out from the rest but it will also ensure that your landing page comprises of key components that help drive traffic and increase audience engagement. Thus, take a look the infographic now and learn all about the effective ways to create a landing page.
By Carolanne Mangles
Carolanne Mangles Dig DipM is the Digital Marketing Executive for Click Travel, an award-winning corporate travel booking platform. She is a specialist in B2B SaaS and enjoys planning and optimizing the full customer journey across all digital channels to create brand awareness, great user experience and copy that really sells the benefits of the product. She was previously Digital Marketing Executive for Smart Insights where she was involved with multiple digital channels to manage fully integrated membership campaigns to boost new customer acquisition and current membership retention. She has spoken and given masterclasses at B2B Expo on Search and Content Marketing, holds an IDM award in GDPR and loves a glass of red wine. Connect with her on LinkedIn or follow her on Twitter.
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