Value/Importance: [rating=4]
Recommended link: Optimisation Beacon
I loved this simple, yet powerful way of seeing which times are the peak for conversion. This post from Robert Kingston shows you how to extract data from Google Analytics and then display it on a spreadsheet using this format:
You can download the spreadsheet template and Robert also provides a pre-built custom report to obtain the data you need:
You can segment using the filter to a single country if you have visitors from multiple timezones clouding the picture.
Thanks Robert for creating and sharing this great tool!
How can you use this data once you have it? Here are some ideas:
How else do you use this type of data?
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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