At our recent free summit many viewers asked to share the slide and recordings, so to collect them together we have a short series of posts to point you in the right direction. If you take a look at the end of this post you will see there is one for each topics covering each of the processes of Reach, Act and Convert and Engage in the Smart Insights PRACE digital strategy framework.
The two webcasts focusing on converting site visitors were:
This webcast was presented by user experience consultant Paul Rouke who reviewied of major and subtle persuasion tips & techniques which positively affect user behaviour. It also included live examples of where brands are combining different techniques to enhance the influence on user behaviour.
In this talk Ben covered how to create the right process and use the right tools and techniques for boosting conversion.
The series of posts covering the entire summit are:
REACH audiences using SEO, Social media and content marketing.
InterACT with audiences on mobile platforms and for B2B audiences.
CONVERT visitors using persuasive design and CRO.
ENGAGE customers through content and email marketing.
You can view all recordings here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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