Plan for marketing success
Planning can be a key success factor for business growth if you use a strategic framework. That's why we're offering 50% off Business Memberships in April.
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Looking for a new approach to marketing planning?
Refresh your strategy with our proven framework
With so many different types of plans out there, it can be difficult to know where or when to start.
That's why we've designed our RACE Growth System to help you grow your business across every aspect of planning, managing, and optimizing your marketing strategy.
Plus, to help you kick-start your new plan, we're offering up to 50% off our range of annual Business Memberships in April.
"Smart Insights’ RACE increases and evolves our digital marketing capabilities and helps the whole business move forward"
Joanne Hancox, Digital Marketing Manager
Get it right the first time with our tried-and-tested structure
We've got solutions to support you
So, if you’re wanting to:
> Map out your customer journey
> Create or optimize your digital strategy
> Integrate social or digital media channels
...or make any other improvements across your marketing and sales funnel
Start creating your RACE strategy to address these issues today using our best-practice library of guides and templates.
“The RACE system helped facilitate the implementation, management, and measurement of successful campaigns"
Sandy Perlman, Award winning Startup/SME focused marketer
Unlock new marketing skills and techniques
Business Starter Members can instantly access step-by-step templates and examples to improve their performance. Business Professional Members can access all these as well as up-skilling their whole team with CPDSO-accredited Learning Paths and transforming their digital eco-systems.
Starter Membership
PESTLE analysis template
Identify threats and opportunities in the macro environment to feed your marketing strategy
Professional Membership
Digital transformation playbook
Plan and prioritize transformation activities across different marketing communications in the customer lifecycle
Starter Membership
Digital marketing plan example
Use our digital marketing plan example structured around RACE to help create your own plan
Professional Membership
Digital marketing goal setting, evaluation and optimization guide
Learn how to create a data-driven programme to improve results from digital marketing based on goals, KPIs and dashboards
Get started with Smart Insights today
Join us today to access our globally recognized, strategic marketing framework with integrated best-practice guides, actionable templates, and modular training. RACE is already being used by half a million individuals and businesses worldwide. Find out how your business can benefit too.