We feature a lot of infographics which share insight or best practice related to digital marketing. We thought we'd share this one as a nice piece of content marketing, perhaps of interest and inspiration to B2B marketers.
If we think about the purpose of infographics in content marketing in the context of our Content Marketing Matrix, they can and most often are aimed at raising awareness at the top of the funnel where they encourage sharing through a viral effect (either emotional - top-left in the matrix) or rational (bottom-left). But they can also be used further down the funnel (right-side) funnel to educate contacts about the benefits of a product category or service and explain a company's service. That's the purpose of this example which we received by email rather than social media (these type of infographics are a lot less likely to be shared).
The infographic works well when delivered as a reminder about the service to prospects as below. We also like the way it shows the options and educates about the risks.
See this article by Dan Bosomworth for more advice on using infographics for marketing.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
This blog post has been tagged with:
Using infographics for marketingTurbocharge your results with this toolkit containing 4 resources
The Content Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen – or even better, used – our Content Marketing Matrix developed with …..
A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..
What’s the secret to a successful finance content marketing strategy? Find out with 5 foolproof tips. The finance world can be a tough place for a marketer. Creating inspiring finance content marketing that communicates your brand’s messages, engages customers and …..
