This is a great infographic - communicating 5 principles of B2B lead generation, it's useful for any company marketing to business buyers.
There's some good basic reminders on here, here's our favourite in Mobile (principle #5) - click to call: have a clickable phone number as well as a form. It's these simple things that make the difference.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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