I read this post last week and feel it's worth sharing as a reminder for content marketing teams. It's created by Skyword a software company serving content marketers, so a good example of educational content marketing in and of itself.
The infographic summarises a simple, and useful, mantra…
I'd urge content marketers to take 10 and read more, to consider how you'd implement this within your programme:
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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