It's almost a year ago since we created our blueprint for content marketing infographic - and with so much conversation now around the converging of digital and 'off-line' media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.
It's important to be alert to paid, owned and earned, in relation to content and inbound marketing. Especially owned media - this has to be a key priority in 2013. Without your own (ed) brand platform from which to both publish, and to which you want to drive traffic there becomes a far weaker case to create and promote content. Since how will you garner any traction with your consumer, show any conversion? This is the key area that we've updated our infographic from last year, as well as recognising that paid media plays a role too, to help amplify great content, tools and resources on your platform.
Please let us know how you find our model - thanks!
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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