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Our commentary: Since many marketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms"€”inviting consumers to comment on their products and services across the Web"€”they are facing an unexpected consequence: content overload.
The posts, comments, tweets, videos, and other content your customers are creating about your product and services may feel like a tsunami. The lay on all the user generated content that should come as a result.
So what do you do? The good news is that several social media content-management systems (CMSes) to hand that allow marketers to not only manage the distribution and placement of the online content about their brands but also analyze and leverage that content to build their businesses. Marketing Profs have created a handy reference of the best 8 that they can find.
Marketing implications: Now that you've invested the time to build large, vibrant communities on the Web, don't just let them take on a life of their own; consider participating, publishing, and measuring the results with greater efficiency with those innovative social-CMS software solutions. Dig a little more deeply into some of those emerging and established software tools for social content and online-community management, and assess which free or paid options might be the best fit for your campaigns.
Recommended link: Eight Tools to Help You Manage Social Media Content Overload
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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