If you're like us, you love using Google Analytics for its ease of use and insights, but still, you will find yourself wasting time completing the same actions again-and-again as you review the performance of your site each day.
Bookmarklets (check out other useful bookmarkets for digital marketers) provide a quick way to save time through shortcuts for these repeated actions. Here's my top 5 saving which allow you to go straight to the report you want even if you don't have GA loaded! They all work through a standard URL query string for each report .You will need to set them to the profile id you're currently working with otherwise you'll just see the first profile in the account. I've saved the best for last.
So those are my timesavers! What are yours - please share your favourite extensions or bookmarklets.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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