If you're like us, you love using Google Analytics for its ease of use and insights, but still, you will find yourself wasting time completing the same actions again-and-again as you review the performance of your site each day.
Bookmarklets (check out other useful bookmarkets for digital marketers) provide a quick way to save time through shortcuts for these repeated actions. Here's my top 5 saving which allow you to go straight to the report you want even if you don't have GA loaded! They all work through a standard URL query string for each report .You will need to set them to the profile id you're currently working with otherwise you'll just see the first profile in the account. I've saved the best for last.
By default you start with the previous day, but when customising Google Analytics you often need to check the latest data collected to review new profiles or customisations.
What more can you say.
A sophisticated one this - we've written about its value before for understanding customer journeys...
For us these are the 5 most commonly accessed reports, just drag them to your bookmarks bar or folder and then edit the profile id:
So those are my timesavers! What are yours - please share your favourite extensions or bookmarklets.