Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedValue: [rating=4]
Our commentary: Published by Wiley and written by a team from Google, led by Alan Wrafter. These free Ebooks aren't full length, so don't expect it to be as good as a full guide. In particular Chapter 2 is too brief to be valuable, but Chapter 3 is a good intro to GWO. However there are no examples which we see in so many books and blogs including the Google Conversion Room blog, it's a shame they couldn't be included here.
It's great to have free introductory books, but for serious reference / how to works I still recommend these books on Google Analytics.
Marketing implications: This is the structure, you can see that the book covers a wide range of topics from Adwords integration to AB Testing and onto the new Search attribution funnels. So well worth downloading and printing if you're new to any of these approaches.
Recommended link: Download Free Ebook from Google
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
Turbocharge your results with this toolkit containing 7 resources
The Integrated Lifecycle Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in …..
A Roadmap for Your Google Optimize Alternatives Assessment As Google’s long-standing A/B testing tool recently rode off into the sunset (9/30/23), the online marketing world is buzzing with activity as a multitude of marketers seek the Google Optimize alternative that’s …..
Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why? You can, by gathering some critical customer feedback with some very affordable …..
