By Dave Chaffey 21 Nov 2023 Fourteen Critical Challenges in User-Centered Design and How Businesses Can Overcome Them With a focus on website and mobile app design In the digital age, the importance of user-centered (UX) design in creating successful services, including websites, cannot be overstated. However, many businesses still find themselves grappling with effectively implementing UX principles. …..
By Gabrielle Wright 17 Nov 2023 5 trending content marketing techniques for 2024 When times are tough, content marketers must keep assessing and making changes to their content strategies to ensure their content assets are working as efficiently and effectively as they can The best content marketers in 2023 already understand that taking …..
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By Kath Pay 02 Nov 2023 8 email marketing experience trends for 2024 Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. …..
By Dave Chaffey 31 Oct 2023 Setting goals for your digital marketing Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..
By Dave Chaffey 24 Oct 2023 Healthcare marketing strategy trends for 2024 Are you benefiting from the latest sector innovations in your healthcare business’ marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..
By Robert Allen 23 Oct 2023 Web design trends 2024 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..
By Dave Chaffey 20 Oct 2023 SOSTAC® marketing planning model guide and the RACE Growth System What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with …..
By Thomas Haynes 15 Oct 2023 Define effective digital marketing KPIs to achieve your goals Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..
By Gavin Llewellyn 15 Sep 2023 A framework for creating an effective retail strategy in 2024 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..