By Expert commentator 22 Apr 2019 Fortify an e-commerce business against potential cyber threats Cyber attacks are becoming increasingly common, meaning that, if you’re not prepared, your e-commerce business could be at risk from more than competitors The rate at which the e-commerce business is growing in India is remarkable. According to the Indian …..
By Expert commentator 19 Apr 2019 How to use traffic analytics for more hyper-targeted campaigns When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to …..
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By Expert commentator 18 Apr 2019 Stricter UK social media rules and Twitter abusive content – News roundup UK government setting stricter social media rules for children, Twitter addressing abusive content, UK marketing budgets increased at the start of year, Ryanair offers ad space on boarding passes and Amazon fake reviews giving search boost There has been some …..
By Expert commentator 18 Apr 2019 3 marketing timeline tips to crush your next product launch Product launches are the perfect opportunity to develop multilayered marketing campaigns that deploy over extended periods of time. For example, you could begin by crafting a few press releases and blog posts that announce the new product. Then, immediately after, …..
By Expert commentator 18 Apr 2019 Why AI has a growing influence on e-commerce [Infographic] AI has enabled online merchants to automate tasks with much more accuracy and efficiency, making it an indispensable asset to their business model From self-driving cars and voice-operated appliances to machine learning tools and smart virtual assistants, Artificial Intelligence (AI) …..
By Expert commentator 17 Apr 2019 8 essential components of a marketing business proposal A great proposal can make a world of difference in closing a wobbly deal, while a poorly written proposal will lose even a rock solid client In the world marketing, proposals are one of those sales elements that most people …..
By Mark D. Hall 17 Apr 2019 3 content marketing videos every brand should create Your digital marketing should use the communication mode your prospects prefer: videos. By producing compelling brand origin, segment-specific and explainer videos, you’ll stand apart from the competition Everywhere you look these days, people are staring at screens. What they’re viewing …..
By Expert commentator 16 Apr 2019 6 influencer marketing predictions that will rule 2019 These influencer marketing predictions will help you make more informed choices this year With 2019 already roaring to a start, we want to give brands and influencers a leg up on the competition. So we’ve compiled a list of the …..
By Expert commentator 16 Apr 2019 How to leverage cold outreach to get more PR mentions PR may seem like a throwback but it can still deliver if combined with new digital tactics We’re in the midst of a digital revolution, a golden age for tech innovation and disruption in virtually every industry. It’s perhaps nowhere …..