Facilitate customer acquisition through direct conversation and provide a seamless shopping experience for your prospects on a platform they’re already familiar with An estimated 1.2 billion people used Facebook Messenger every month in 2018. A report by Flurry Analytics noted …..
3 ways to integrate TV advertising into your digital strategy Amazon has led the seismic shift from brick-and-mortar stores to e-commerce. Customers now expect free shipping and overnight delivery with Amazon Prime, and the level of shopping convenience has never …..
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FREE ACCESSFor every business owner, marketer, or webmaster it’s essential to keep tracking what’s happening on a site and to have enough time to deal with multiple tasks as well Running your own website is a pretty challenging and time-consuming process …..
Take an hour to create your profile and your business will look much better in search results It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available …..
Reaching readers on multiple channels while still optimizing for online advertising is difficult No matter what size you are, all publishers face significant challenges today. Reaching readers on multiple channels while still optimizing for online advertising is difficult. As your …..
Optimize your PPC campaigns for technical industries, target markets and order size When anyone talks about e-commerce, the focus is often on B2C. They use examples of fast fashion or basketball shoes. However, there is a whole industry out there …..
It’s essential for PR campaigns to be well thought out and engaging for target audiences on a personal level, or else they risk ending in disaster It can be difficult to own up to, but time and again we can …..
Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..
How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
