Lush UK has ditched social media to put social back into the hands of its communities but is this a brave move, misguided or something else entirely? Social media has become such a huge part of our daily lives, as …..
How do you go viral without social media? Lost was created by Jeffrey Lieber, J.J. Abrams and Damon Lindelof, was produced by Bad Robot Productions, and was filmed almost entirely on location in Hawaii. The show was produced by ABC …..
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FREE ACCESSReducing customer churn is a powerful strategy. An HBR study found that positive customer experiences are associated with big increases in future revenue. But how do companies stop customer churn? Customer churn is an expensive problem for businesses. Acquiring a …..
By performing a content audit, you can find the content that’s working and the rogue content that’s holding you back Does your blog need a bit of a dusting? Perhaps it needs a total spring clean. If so, it’s time …..
91% of people between the ages of 18 and 34 trust online reviews as much as personal recommendations When employed correctly, user-generated content (UGC) provides a win-win situation for businesses and consumers alike. The more content real customers create, the …..
Rather than stubbornly sticking with broad strategies aimed at increasing general awareness, marketers can make an impact by embracing a targeted approach via ‘relevant awareness’ More than 40 brands purchased and ran national television spots that aired during the 2019 …..
Why your email campaigns might not be going directly to your subscriber’s inbox Despite being one of the oldest forms of digital marketing, email marketing campaigns still boast one of the best returns for investment. The effectiveness of email campaigns …..
The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the …..
Google’s new auction model for ads, Facebook tightening up Live rules, YouTube introduces new ad format, LinkedIn adding and updating job search tools and Twitter’s anti-vax warning There are a number of platform changes that you need to know about …..
