Incorporating the latest Messenger updates will help you drive business success As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook’s 24 + 1 policy. However, you can still take advantage …..
A survey has found that 84% of marketers are positive about GDPR The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data. In broad terms, the introduction of …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSChart of the Week: 87% of business video views take place on desktop but what types of videos are people engaging with? Video marketing is highly engaging and increasing in popularity, especially with the ability to share and view them …..
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help Amazon’s 2018 Q4 report should pique brand marketers’ interest: The e-retail giant reported $10 billion in ad …..
It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine …..
Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced Welcome to our weekly rundown of the week’s …..
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are …..
Apps offer effective solutions for communicating with users and keeping them with the brand Every job requires a tool, and brand marketing is no exception. The era of mobile devices also asks for something new, different from old but gold …..
Predictive Analytics are your ticket to higher revenues In case you haven’t spent much time with web analytics, I’ll start by giving you this definition of predictive analytics (PA), courtesy of Wikipedia: ‘Predictive analytics is an area of statistics that …..
