By Dave Chaffey 16 Jan 2024 Example – How to structure an AI for marketing governance policy Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..
By Dave Chaffey 12 Jan 2024 2024 average ad click through rates (CTRs) for paid search, display and social media Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you benchmark your paid digital and social media ads, set marketing budgets, and define your goals If you’re forecasting your digital media …..
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By Dave Chaffey 04 Jan 2024 E-commerce conversion rate benchmarks – 2024 update E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..
By Expert commentator 02 Jan 2024 Digital advertising trends: Cookieless advertising is coming, are you ready for it? How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the …..
By Dave Chaffey 02 Jan 2024 2024 Email marketing statistics compilation including open rates, clickthrough rates and click-to-open rates Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Review our recommended statistics sources to benchmark your email campaigns for your industry sector When I run training workshops on Email marketing, …..
By Dave Chaffey 19 Dec 2023 Example of how to structure a Go-To-Market (GTM) Strategy plan – template download Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. …..
By Gabrielle Wright 18 Dec 2023 Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 Drive the direction of your technology business’ growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds – this growing …..
By Dave Chaffey 15 Dec 2023 Financial services social media trends for 2024 Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services’ ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs …..
By Gabrielle Wright 12 Dec 2023 Technology product marketing lifecycle strategies for your IT/High tech business Grow your IT/high-tech business across the ‘internet of things’ by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field …..