The great idea behind each app, the end result and why they failed With well over two million apps in the duopolistic Apple and Google app stores – there are far more stories about app failures than app successes. The …..
A study reveals that 94% of the marketers surveyed see personalization of the web experience is vital for business success. When you plan your website, you think about things like design, web copy, and calls-to-action. This isn’t wrong, but your …..
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FREE ACCESSChart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes? Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI …..
As a long-term marketing strategy, SEO can help drive organic traffic and steadily boost your site’s ranking in the SERPs As an internet marketing technique, search engine optimization plays an important role in the growth of your online business. Not …..
The importance of creating a team and culture that thinks differently Consider the marketing campaigns, advertisements, PR stunts and billboards that have caught the public’s imagination over the years. Whether it’s the Conservative party’s ‘Labour isn’t working’ poster, Benson & …..
Facebook’s US ‘Clear History’ rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos …..
Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients Don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who …..
Social media users want access to relevant information immediately, which QR codes can help provide QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as …..
Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates …..
