Web scraping is one of the best tools for competitive content analysis. It allows to automate data collection and get the deepest insight into competitors’ content What do you usually do when you want to purchase something or learn a …..
Headless commerce is rising its ‘head’ in the e-commerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this new e-commerce strategy Online shoppers seem to be embracing the Internet of Things (IoT) era …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSWhile WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. …..
A five-step plan to marketing productivity One of the recurring observations I’ve found in all the different roles and organizations in which I’ve worked is the inconsistency of marketing planning. In some companies, planning was conducted on an ad hoc …..
Facebook launches new influencer tools, US states launch Google probe, programmatic advertising revenue growth and Google’s expanded advert options Facebook is aiming to make its platform better for influencers and public figures with the release of new tools that could …..
Digital marketers need experience-based metrics If you’ve been a digital marketer for more than a quarter, you know your key performance metrics by heart – things like Cost Per Acquisition (CPA), Marketing Qualified Leads (MQLs), Return on Ad Spend (ROAS) …..
Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers Just how much bang for your buck can you expect to get out of …..
The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and …..
It is estimated that this year ad fraud will see $5.8 billion from advertisers, showing the growing issue It comes as no surprise that ad fraud has grown into an increasingly huge problem for brands and the digital advertising industry …..
