By Expert commentator 24 Sep 2019 How the number of hashtags influences Instagram performance Using hashtags in a post caption or in the first comment can dramatically increase the performance of your Instagram marketing. As far as social media channels are concerned, Instagram is a major player in the industry. Businesses that want to …..
By Expert commentator 23 Sep 2019 Five ways to collaborate with Instagram nano-influencers Nano-influencers are an amazing alternative to micro-influencers as they have in-person relationships with the majority of their community The days when only big dogs like Calvin Klein and Glossier could afford influencer marketing are far behind us. Today, nano-influencers, a …..
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By Daley Robinson 23 Sep 2019 How to get ABM accounts to your website Practical guidance on engaging individual companies Account-based marketing (ABM) campaigns can come in all shapes and sizes. Depending on the companies that make up the target list, the tactics can be an almost limitless blend of online and offline activity. …..
By Expert commentator 20 Sep 2019 How to create an e-commerce logo: a detailed guide Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All famous companies have a trademark. It increases recognition and sometimes even determines the success …..
By Expert commentator 20 Sep 2019 Trust in agencies declining and Google’s attempt to prove competition in digital ads – News roundup Google highlights competition over digital ad monopoly claims, YouTube removes paid ad views from Music Chart counts, Client-side marketing and media professionals have declining trust in agencies, Facebook launching oversite board, Instagram cosmetic surgery post restrictions Google has sought to …..
By Gavin Llewellyn 20 Sep 2019 How to hire an agency The 5 key steps for hiring an agency that’s right for your business As readers of Smart Insights will know all too well, digital marketing is a vast field with many different elements and nuances. From media planning and strategy, …..
By Expert commentator 19 Sep 2019 Top mobile app development trends in 2020 [infographic] There are many technologies that are set to impact the mobile app development industry in 2020, let’s take a look at some of the biggest trends In an era when the world is heading towards digitalization, mobile apps are gaining …..
By Expert commentator 19 Sep 2019 4 essentials of an effective email localization campaign Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails …..
By Expert commentator 19 Sep 2019 The Digital Detox – why people are removing social apps but not deleting them Digital detox strategies are being employed by individuals to step away from the screen and focus on improving their mental and real-life social wellbeing The social landscape is currently in flux. Platforms are seeing immense shifts in the way people …..