Should you invest resources and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..
86% of consumers are willing to pay more for a better customer experience, so exactly how do you go about offering them one? Did you know that customer experience (CX) is surpassing price and product as the major brand differentiator? …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSMarketers should look to form more diverse, holistic strategies capable of operating on their own schedules rather than being subject to Google’s short-term outages, bugs, and penalties For SEO marketers, Google is an unpredictable ecosystem. One day, the sun is …..
An Instagram post’s success is due to more than just the image you use, you need to consider a range of other factors to get your posts performing well As a social media manager or digital marketing specialist, you want …..
Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to …..
If you can understand what search engines are looking for, you’ll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a technical topic with significant implications for …..
Creating a solid seasonal SEO strategy is key to leveraging the peak buying period to its full potential. Seasonality can make or break an online business. Failure to get your business ready for the holiday season may result in lost …..
The biggest delusion you can have about your venture is “My idea is completely new, I have no competitors”. If you truly have no competitors, you probably have no market either Getting an edge over your competitors is important, and …..
Google is stopping pixel tracking on YouTube, marketing budgets have declined, Facebook testing new scheduling option, Instagram offering more data control and Facebook changing how organic reach is calculated Google has announced changes to third-party pixels on YouTube, which will …..
