Many brands continue to overlook the potential of LinkedIn, but this platform can be an effective one for the B2B market Social media has dominated the marketing landscape for the past few years. But while brands scramble to make their …..
Higher visibility into your attribution model means sales will trust the metrics more Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly …..
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FREE ACCESSThe best digital marketing research across marketing channels – including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX – to help inform your 2019 marketing strategy Because the state of digital marketing is always evolving, it is important …..
Despite media criticism about the proliferation of ‘fake news’, some marketers see nothing wrong with using it to score flashy results for clients SearchLeeds always brings a raft of quality talks from British agencies offering their opinions on hot-button issues …..
Chart of the Week: 86% of B2B marketers have used content marketing to achieve brand awareness goals in the last year B2B marketers are successfully using content marketing to achieve top-of-the-funnel goals, with 86% saying they have used it to …..
To sell products online, your e-commerce website content needs to be persuasive. Here are three metrics to measure whether it is. We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily …..
Aspiration for better digital experiences is never the problem but buy-in and execution can be. Aspiration for better digital experiences is never the problem but buy-in and execution can be. Faced with rising digital expectations, B2B marketers and their IT …..
Social media graphics are actually very easy to create – you just a need a little inspiration, a good source of images and a handy tool to help you turn your ideas into reality If you’ve spent even a few …..
Marketers too focused on transactions, Snapchat’s strong Q3 results, Amazon’s new News app, Twitter’s poor Q3 results, New adaptive Google banner ads, Instagram testing new feature Almost half of marketers have admitted to being too focused on getting money in …..
