By Dave Chaffey 15 Feb 2024 How to use SWOT/TOWS analysis for prioritization [Matrix] Our guide to creating a SWOT matrix analysis to prioritize digital marketing strategy with the TOWS technique A SWOT analysis is an essential part of any business or marketing plan. It allows you to create a plan of action based not …..
By Dave Chaffey 14 Feb 2024 15 Applications of Artificial Intelligence in Marketing Mapping the most effective AI technologies for marketing across the customer lifecycle in the coming year Artificial Intelligence (AI) technology is a hot topic in marketing at the moment, with the huge interest in ChatGPT (see our articles on using …..
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By Dave Chaffey 09 Feb 2024 The difference between paid, owned and earned media With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of …..
By Dave Chaffey 08 Feb 2024 What is customer lifecycle marketing? Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
By Dave Chaffey 02 Feb 2024 2024 Mobile marketing statistics compilation Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
By Gabrielle Wright 02 Feb 2024 5 top social media trends for 2024 Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today’s social media trends, you’ll open a direct line of communication with your everyday audiences, channeling both …..
By Dave Chaffey 01 Feb 2024 Search engine marketing statistics 2024 2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..
By Carolanne Mangles 30 Jan 2024 Need to create a winning marketing campaign? Plan your strategy across the RACE Framework Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..
By Gabrielle Wright 26 Jan 2024 Personalized marketing in a competitive environment for brands and e-commerce retailers Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..