With changes in media distribution, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of …..
Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far …..
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FREE ACCESSConsumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Social media done well is your absolute best shot at getting even closer to the most important people for your business By embracing today’s social media trends, you’ll open a direct line of communication with your everyday audiences, channeling both …..
2024 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your search strategies Statistics help us turn data into information, allowing us to make informed and rational decisions and …..
Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an …..
Personalized marketing, as we know from our experiences as brand-lovers and as marketers, is the make or break of any e-commerce marketing strategy in a competitive environment Personalized marketing is all about offering improved user experience (UX) by serving relevant …..
4IR means manufacturers are using technology and digital marketing techniques to streamline their marketing strategy We are living and working in the 4th industrial revolution where increased competition coupled with changing customer expectations translates into a renewed focus on digital …..
How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, …..
