Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive. In this modern digital world, with fleeting loyalties and diminishing attention span, …..
Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app. Facebook is no longer as indispensable as it once was, with …..
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FREE ACCESSSocial engineering is the use of manipulative tactics by fraudsters to convince individuals or organizations to voluntarily give up valuable private information Modern businesses must contend with a range of cybersecurity threats, from DDoS attacks and hacking attempts to viruses …..
It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..
How can you supercharge your analytics system to increase your acquisition? If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount! Modern marketers …..
Twitter VP reveals new features for 2020, Pinterest posts positive Q3 results, Facebook reveals Groups data breach, YouTube launches new desktop look This week’s marketing news mostly revolves around social media platform updates. To start with, Twitter’s VP of Design …..
Ever since cryptocurrency’s arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene. Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form …..
6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information …..
For digital marketers, it’s the actions (or lack thereof) that our customers take that speak the loudest. The latest neuroscience research is crystal clear: it’s our emotions, not our intellect, that drives our decisions. As Nobel Prize-winning behavioral economist Daniel’s …..
