Are you struggling to measure the impact of your email program and is reporting taking too much time? Then, you might want to consider tracking your email efforts in Google Analytics (GA). Here are ten rock-solid, performance-driven reasons why you …..
Despite GDPR coming into effect over 18 months ago, new research shows that many marketers are still concerned about their organizations’ compliance It’s been just over 18 months since the enforcement date of the GDPR. The latest research from the …..
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FREE ACCESSWhen it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better. I see it way too often: companies going for the quick sale. They do …..
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..
Integrated campaigns are effective at balancing both short-term sales uplifts and long-term brand-building effects by combining a range of different channels The advantages of creating a joined-up, integrated marketing communications (IMC) plan are well-documented and go back over twenty years. …..
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward Not long ago, the marketing process was seen as a human endeavor perfected …..
Video landing pages have a video embedded, illustrating the working or value of a service or product, and they can help increase conversion Marketers are constantly working towards improving the conversion rates of their websites. With the average website conversion …..
Benchmarking your performance allows you to understand how well you’re actually performing, compared to real life competitors Measuring digital success is no easy feat; even if you’ve reached your digital marketing goals and KPIs, that doesn’t necessarily mean it’s good …..
Programmatic advertising to grow in 2020, Google faces new lawsuit, Aldi has top Christmas ad and TV ads are “least risky” option New forecasts have suggested that programmatic advertising could reach record investment this year, with its popularity continuing in …..
