Christmas advertising is bigger than ever, but are brands delivering festive cheer this year? We’ve taken a look at the biggest Christmas adverts from 2019 It seems like Christmas advertising starts earlier every year, with brands determined to make an …..
When hyper-personalized emails miss the mark, they aren’t just ineffective — they’re downright unsettling. To assess the effectiveness of personalization, my company conducted a real-world experiment. We paid a couple thousand dollars for a couple hundred hyper-personalized emails and then …..
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FREE ACCESSNo holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization …..
Product pages do more than just represent the product, they help build a relationship with the customer, giving them every reason to open their wallets and make a purchase For many webmasters, creating a winning e-commerce product page may not …..
Live chat is a valuable customer service tool, but you need to use it correctly. There is plenty you should do but also a number of things you need to avoid Excellent customer service has two critical elements. The first …..
Many businesses, despite spending a huge amount on driving new traffic to their websites are still experiencing poor conversion rates and lack of insight into their visitors requirements The growth in consumer demand for real-time personalization is at an all-time …..
Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..
Instagram introduces age check, creative professionals more productive ‘on-the-go’, Facebook suing over malicious ads, YouTube updates on borderline content efforts, Facebook announces new anti-discrimination ad measures This week has seen Instagram change its policy to bring it in-line with Facebook. …..
