It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail High-quality leads are the lifeblood of any thriving business. It doesn’t matter whether your business is big or …..
You have holes in your funnel to fill – here is how you can fix them A lot of marketing attention these days is given to acquiring website traffic – organic, paid and social – and many companies and agencies …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSOnly 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations “Know your audience” is Marketing 101, so why do so many marketing leaders miss the …..
Storytelling helps form connections and captivate your audience, making them an effective part of your social media strategy Who doesn’t love a good story? Whether it’s as toddlers, captivated by Maurice Sendak’s Wild Things book, or as adults watching our …..
Should you create a separate site and which content do you need? In our experience, you should think carefully before creating a new product launch or campaign site if you have already got a company website. You may already have …..
Putting the right measures in place to achieve excellence in 2020 There’s little doubt that 2020 is going to be a big year for marketers (although I appreciate we say this every December!). If you’re intending to start the New …..
87% of UK public wants stricter political ad regulations, Facebook bug removes political ads ahead of UK election, media prices are on the rise, Twitter announces new team to explore decentralized social media networks and YouTube updates its harassment policy …..
Keeping new customers satisfied is compulsory if you are to have any chance of turning them into regular customers As an e-commerce business owner, you probably understand the important role that “trust” plays in converting first-time visitors into paying customers. …..
It’s easier to repurpose past clients than to find new ones Whether you’re an e-commerce shop, a small “brick and mortar” boutique, or a major retail chain, you should never overlook past customers and clients as a potential source of …..
