Customers are more likely to return to a brand that provides good customer service, both before and after sales Enhancing your customer experience can help you drive more growth for your business. Customers are more likely to return to a …..
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FREE ACCESSWritten content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there’s enough time left before we …..
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..
Following the Gillette and Nike controversies, is it possible to showcase your brand’s attitudes to societal and political issues without backlash? Consumer mindset has evolved and we are now more conscious of the things that we are buying and the …..
These travel campaigns gained impressive ROI through creativity not big budgets As a marketer, it often feels like you’re being asked to secure impressive results with very few resources. A small budget can make the desired engagement with a brand …..
Affiliate marketing can provide a lot of benefits for e-commerce businesses, but only if you get it right According to recent studies, 81% of brands rely on affiliate links because they involve very little investment. Affiliate marketing, an appropriate marketing …..
It isn’t always easy to determine exactly why you’ve dropped in SERPs and have seen a traffic dive You might know the ‘flush of victory’ when your content eventually hits the first page of search results and attracts significant traffic. …..
