By Lewis Dormer 13 Jan 2020 Email marketing trends 2020 It’s time to explore five key email marketing trends set to shape your strategy in 2020, from mobile optimization and simplified content, to AI and email’s continued position as one of the most trusted communication channels available to marketers It’s …..
By Expert commentator 13 Jan 2020 How AI is transforming the future of digital marketing As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies With the ability to collect data, analyze it, apply it and then learn from it, AI …..
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By Expert commentator 12 Jan 2020 29 tools to help with your content writing Use a selection of these tools to boost the quality of the content you write Writing relevant and user-friendly content is harder than it seems. You need to ensure that your text reads clearly and with no mistakes in order …..
By Expert commentator 10 Jan 2020 Media and entertainment industry struggles and TikTok’s misinformation ban – News roundup Media and entertainment business need to reinvent business models, TikTok’s ban on misinformation, Facebook proposing deepfake videos ban and Twitter removing Audience Insights With most people only getting back to work after the New Year break this week, marketing news …..
By Jack Davis 10 Jan 2020 Pay-per-click (PPC) trends 2020 Stay on top of the latest advancements in paid search by taking a look at the big PPC trends for 2020 that are set to take the digital marketing industry by storm. As the world of Pay-Per-Click (PPC) becomes increasingly …..
By Dave Chaffey 09 Jan 2020 Which is best for blog SEO: separate domain, subdomain or subfolder? This Subdomain vs subfolder issue is one of many decisions on business blogging to get right for companies deciding on setting up a blog…
By Expert commentator 09 Jan 2020 How to make an engaging infographic for your blog (without a designer) A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social media platforms like Instagram and Pinterest, these words have never …..
By Expert commentator 09 Jan 2020 5 ways to upskill your team in 2020 Helping your team to develop their skills and knowledge can improve engagement, retention and business results. Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as …..
By Expert commentator 08 Jan 2020 5 ways you can use Google Sheets to manage your SEO tasks Managing all the data associated with SEO can be difficult, but Google Sheets can make it more manageable to handle and compare your data. Managing SEO tasks requires you ti handle a lot of data. While most SEO tools obviously …..