Making people click through your ad is just a small part of the whole marketing process, you also need a great landing page to get them to convert Paid campaigns are considered to be the best choice if you want …..
Get a handle on the jargon to understand technical SEO and get your site ranking higher. Does your web developer speak almost exclusively in jargon, with an occasional smattering of what sounds like Klingon? Do they use phrases like ‘latent …..
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FREE ACCESSChart of the Week: 45% of marketers say increasing engagement is the biggest challenge for email strategies and yet this isn’t a primary goal to work toward. Email marketing has long been a tactic that delivers high ROI, which means …..
Now is the time to consider 2020’s key digital marketing trends and how you can apply them to your marketing strategy Whatever marketing results you achieved in 2019, you want to improve on them in 2020. To do this, you …..
Artificial Intelligence is transforming content production for marketing, which can help deliver improved ROI and business growth AI is putting content marketers on the verge of becoming AI-first! AI is all set to revolutionize content. Is your business AI-ready? Talk …..
A marketing operations model integrates people, process and technology across the ecosystem, enabling the marketing organization to deliver the right message. I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to …..
Heed this advice to avoid typical pitfalls I think Danish physicist Niels Bohr said it best: “An expert is a person who has made all the mistakes that can be made in a very narrow field.” Having planned, analyzed and …..
Google phasing out third-party cookie support, Facebook under fire for political ad refusals, Instagram testing web DMs, Grindr reported for GDPR breach, YouTube “should demonetize climate denier videos” We’re a bit late with our usual Friday news roundup, but the …..
Choosing a new (or right) content management system and digital commerce platform sits at the forefront of a company’s digital transformation strategy and, ultimately, success The term “re-platforming” typically is not a simple process of migration from one type of …..
