When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..
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FREE ACCESSThe first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? …..
How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..
Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ …..
Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..
What can an ancient text do to help your digital marketing? Sun Tzu’s The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..
Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..
