How a digital product manager can bring leadership and organization to your business The role of a digital product manager can encompass many tasks. Traditionally, the role oversees the entire life cycle of a product, from defining the scope, building …..
Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck. Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain …..
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FREE ACCESSLooking to improve your content marketing outcomes? Capture share of mind with a data-driven B2B content marketing strategy that doesn’t cost the earth The B2B purchase cycle is changing significantly – and so are decisionmakers, who are under more scrutiny …..
Customer Data Platforms (CDPs) came a long way in 2019 and they are going from strength to strength. So what’s in store for them in 2020? 2019 was a pivotal year for the Customer Data Platform industry. It experienced a …..
Video is continuing to grow in popularity and importance, which means it’s vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of …..
Too many organizations still view their data obligations as just that; a set of things they have to do Over 18 months have passed since the General Data Protection Regulations (GDPR) came into force. In the two years prior and …..
Email signatures can help increase conversion and offer great ROI, but you need to consider what message you want them to send. Professional email signatures are probably the most efficient digital marketing channel. They are comparatively cheap and easy to …..
View the best example influencer marketing campaigns Influencer marketing is one of the biggest buzzwords of the decade in digital marketing. It can work for most any type of business, but retail businesses arguably see the biggest potential – it’s …..
Mapping the buyer’s journey helps businesses stay relevant and personalize the campaigns For most businesses, the buyer’s journey is an important aspect of planning marketing campaigns. Why? Because that’s how you can send a relevant message at the right time …..
