By Mark D. Hall 26 Feb 2020 Map your customer journeys to fix your CX issues In order to fix your brand’s customer experience (CX) issues, you first need to find the problematic experiences In life as in business, having a clear vision and tactical execution maps are essential for success. Otherwise, as Lewis Carroll cleverly …..
By Gavin Llewellyn 25 Feb 2020 Build trust and confidence in an age of data scepticism How to outline to customers how their data will be used as part of your marketing strategy The data we capture and collect has become a highly valuable and important part of what we do as marketers. As we’ve become …..
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By Expert commentator 24 Feb 2020 Optimizing for voice search: Keyword generation and relevance development Voice search is an important marketing trend, with consumers wanting convenience when searching Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its …..
By Expert commentator 24 Feb 2020 5 things to consider when using marketing automation Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..
By Expert commentator 21 Feb 2020 Facebook told to conform to EU regulations and Snapchat’s new wellbeing feature – News roundup Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature This week has seen Facebook’s calls for lighter regulations rebuffed by EU regulators …..
By Lilach Bullock 21 Feb 2020 How to leverage content to keep people on your website longer One of the best ways to keep people on your website longer and build up trust and conversions is through great content Getting people to trust and ultimately buy from your business is a long process. It starts by getting …..
By Expert commentator 20 Feb 2020 3 reasons your lead generation strategies are failing If your company has struggled with prospecting, there is a high possibility that you’re guilty of one or more of these major lead generation strategy mistakes Generating new leads through content marketing, SEO, and advertising has been (and always will …..
By 20 Feb 2020 Essential content marketing statistics for 2020 The must-know content marketing statistics to benchmark your plans against this year Content marketing is still very much at the heart of digital marketing, with content continuing to be a vital tactic for bringing in traffic and encouraging conversions. However, …..
By Expert commentator 19 Feb 2020 How to build your email list from the ground up Your email list is priceless, which is why you need to build it up and increase your audience Email is the champion of the marketing world. Almost 60% of marketers say email is their biggest source of ROI and they’re …..