46% of marketers feel that retargeting is undervalued, so should you be using it? For us as marketers, the digital age is both a blessing and a curse. It is a blessing because it has never been easier to reach …..
Benchmarks of B2B webinar promotion and presentation Webinars are a key inbound marketing technique, particularly for business-to-business companies. Webinars can be used to support different audience engagement goals across the B2B marketing and sales funnel from attracting new prospects to …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSIn this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..
Low confidence in tech companies stopping political influence, LinkedIn testing Stories, Facebook bans coronavirus ads, Pinterest launches Lite app globally, Facebook sues for data misuse This week has brought with it a lot of social media news, including the fact …..
When you’re not joining your social media and blogging efforts, you aren’t benefitting from their full potential impact Everybody knows that your blog and social media accounts are essential parts of building an online presence for your brand. Both social …..
Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music …..
Having a domain name that stands out in your communication can help make your message more effective Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital …..
Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand. Negative reviews are frowned upon by businesses, so much so that 87% of them don’t …..
Five practical steps to improve your video SEO and align objectives with strategy and tactics Video is becoming an increasingly important element in the modern content marketer’s toolkit. When we consider that YouTube alone is the world’s second largest search …..
