Organizations and brands thrive on strong repositories of digital marketing assets. Finding what you’re looking for, however, can be a challenge. Learn how to improve your metadata — and your team’s efficiency. Metadata has been around since Callimachus invented the …..
A case study showing how Lucky Voice doubled the size of their email list Having more people to market to is better, it’s a “no brainer”. Of course, I don’t mean bulking up an email database with poor quality data. …..
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FREE ACCESSDepending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why? You can, by gathering some critical customer feedback with some very affordable …..
Nobody can deny that the rise of video has drastically changed the way we consume content. Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as …..
Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act” You guessed it – the theme of the …..
Two-thirds of 18 to 34-year-olds admit that the ‘Instagrammability’ of a location is the single most important factor when booking a holiday Few industries are more tailor-made for Instagram or the snap-happy, tech-savvy consumers who make up its user base …..
To know whether your social media marketing efforts are paying off, you need to analyze your current performance The idea behind social media analytics, while being quite new, rests on an age-old principle — you need to understand where you …..
Highlights, insights, and lessons from some of Smart Insights’ best marketing guides The world of marketing is constantly changing and modern marketers are expected to have an increasingly diverse set of knowledge and skills. Although the internet offers a vast …..
The 5Is model from Forrester can help to structure your digital marketing Forrester is a well-established market research company focusing on business applications of digital technology and media and over the years, the team from Forrester have developed a number …..
