How to use Snapchat marketing in 2020 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that …..
Chart of the week: 25% of UK shoppers polled by RetailX have reduced or completely stopped shopping ‘in person at physical stores’ while 5% report a temporary increase Data gathered by RetailX, on Wednesday 11 March, indicated some small but …..
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FREE ACCESSCost-plus (times based) or value discussion: which one works better for your agency? When I was putting together the new agency guide to pricing digital marketing, I made a conscious effort to call it exactly that – a pricing not …..
Chart of the Week: 87% of marketing, CX and analytics professionals say good CX is important but only 24% are performing highly at delivering it Offering a good customer experience (CX) can increase conversion, create return customers and turn consumers …..
Examples of different Coronavirus notices around the world – and best practice for public communications This is a strange start to the week after a strange weekend where we’ve seen the empty streets across Rome, Paris, and Madrid, then hearing …..
Facebook and Instagram issue rallying cry for social media marketers to meet customers on their terms, Shell investigated over “drive carbon neutral” claims, UK 2020 Budget and what it means for marketers Welcome to this week’s news roundup, where we’re …..
Communicating relevant and meaningful site content to your audience is about way more than the keywords you target. Yes, you heard me. SEO is not all about keywords and spending every waking hour tracking the algorithm changes until you’re blue …..
Embarking on my marketing journey at university, I learnt about the 4 Ps of marketing. However, since I left the classroom, I’ve found a disproportionate focus on promotion over the other Ps. The 4 Ps are fundamental to any marketing …..
