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Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..
Five ways marketers can benefit from continuing professional development As marketers we can sometimes become insulated from the world around us. But when we poke our heads above the parapet, it’s surprising what we can learn from others. I’ve always …..
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FREE ACCESSSmart Insights members and followers have been discussing positive brand responses to Coronavirus which have moved us and impressed us. We hope you will find this summary of some of our favourite responses below helpful. It may even spark a …..
Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search has become particularly important in the 2020 …..
Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, …..
As a small business owner, you can’t do it all. The first step is admitting you need help. The second is deciding how/when you could benefit from collaborating. Before jumping to conclusions, you should first determine if your particular project …..
How to use Snapchat marketing in 2020 as part of your social media strategy Snapchat has seen some increase in users following a redesign that led to many users abandoning the app. Towards the end of 2019, Snapchat reported that …..
Chart of the week: 25% of UK shoppers polled by RetailX have reduced or completely stopped shopping ‘in person at physical stores’ while 5% report a temporary increase Data gathered by RetailX, on Wednesday 11 March, indicated some small but …..
Are you using social media monitoring (SMM) tools and services tactically? Or maybe you’re still not sure if you are using the right SMM tool(s) based on your specific business needs? Social media monitoring offers digital marketers a wealth of …..
