Reasons why you should consider text message marketing as part of your customer communications As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing …..
Learn how social media app TikTok has launched ‘Small Gestures’ A new brand collaboration and engaging gift-giving initiative by the social media platform – TikTok, has been launched to help spread positivity within its community and open new opportunities for …..
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FREE ACCESSAndy Dorling, General Manager of the DMA’s Institute of Data & Marketing discusses some of the key skills that marketers and business leaders identified as being important to marketing teams and business success in the future. The future of intelligent …..
Three key insights from the UK Government’s latest report on employers’ demand for digital skills Regular readers of Smart Insights know all too well the importance of having an up-to-date digital skillset. In today’s age of the internet and social …..
Just like other avenues of learning, there are many ways you can approach upskilling your marketing team If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you …..
What email marketing opportunities do you miss in your transactional emails? There’s no question that email marketing is one of the key opportunities for almost any marketing team. When thinking about it, newsletters and other promotional emails are usually the …..
Five approaches to develop your problem-solving and decision-making skills As marketers, we’re confronted with different types of questions, data, and challenges regularly. Whether it’s reacting to a negative PR story, reviewing the performance of a digital marketing campaign, or weighing …..
Conversational marketing can introduce personalization across the buyer journey, leading to better results Only 22% of customers are happy with the level of personalization in digital retail. However, conversational marketing could offer true 1:1 personalization at every stage of the …..
Social media is one of the best ways to reach your millennial audience, but what should your social media marketing strategy include in order to engage this demographic? Brands have stopped considering social media to be just like any other …..
