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As more competitors on the landscape compete for keywords and “airspace”, it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community Marketing has come a long way since those smoky …..
It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is ‘agile’, I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..
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FREE ACCESSChart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing …..
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..
Reasons why you should consider text message marketing as part of your customer communications As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. However, with few digital marketing …..
Learn how social media app TikTok has launched ‘Small Gestures’ A new brand collaboration and engaging gift-giving initiative by the social media platform – TikTok, has been launched to help spread positivity within its community and open new opportunities for …..
Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which …..
