Don’t go quiet with your comms, but do avoid tone-deaf marketing The COVID-19 pandemic has brought the whole world to a standstill, reshaping the way we must approach almost all aspects of life. With health and safety being the priority, …..
The May 2020 core update highlights how different types of businesses are affected. In the past, Google created and publicized named algorithm updates like ‘Panda’, ‘Penguin’ and ‘Hummingbird’ focused on introducing a major change to improve results quality. Google was …..
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FREE ACCESSAs more competitors on the landscape compete for keywords and “airspace”, it’s now more important than ever to explore new ways to engage and communicate with your target demographic and community Marketing has come a long way since those smoky …..
It may have originated in the world of software development, but agile ways of working can significantly benefit marketing teams to perform more effectively. What is ‘agile’, I hear you ask? Focused on collaboration, communication, and iteration, agile methodologies have …..
Recapture the attention – and transactions – of your e-commerce cart abandoners with effective email marketing sequences Every hour of every day thousands of e-commerce website visitors add items to their shopping carts, then quietly leave without purchasing anything. Even …..
Chart of the Day: How popular are Digital Transformation programmes? Our Managing Digital Marketing research (a free download) reveals many challenges for how digital marketing is run by companies today. Problems included a lack of focus on integrated strategy, testing …..
Marketers can no longer afford to make 12-month marketing plans and review them annually. The agile approach of marketing enables them to review the performance of their campaigns every 2 weeks, recalibrate the process and iterate accordingly There was a …..
E-commerce businesses cannot stay on one platform if they want to get ahead of the competition. This is where e-commerce multichannel marketing comes in Channel loyalty doesn’t exist; buyers check different channels before they make a purchase. Even with promos, …..
Learn how social media giant Facebook has outlined a range of new video tools across its family of apps to help its members stay connected! Mark Zuckerberg recently announced via a Facebook Live Stream a series of new tech innovations …..
