Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s …..
There comes a time in every business when scalability takes front and center. As difficult as the beginning stages were, achieving a scalable business can be just as challenging You’ve succeeded in proving that your business is viable, but now …..
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FREE ACCESSWhat should a client-side marketer look for when evaluating an agency SEO proposal? One of the key decisions many companies must make in regards to search engine optimization (SEO) is the decision on whether to create and build a team in-house …..
5 Options for charging fees and paying for agency resource There are a wide range of marketing agency costing and budgeting options for marketers to consider when outsourcing their marketing activities. The fees model used will vary by both type …..
A working marketing funnel ensures a steady influx of leads which forms the basis for business growth. Have you ever been in a situation when you’ve done everything you could to sell your product, but people didn’t buy it? You …..
Eliminate bloated bottom lines by adopting a zero-based budgeting approach The ability to develop an efficient and effective budgeting and forecasting process requires extensive experience and on-the-job training that can take years before your boss finally – if ever – …..
Over 95% of consumers say customer service is the most important factor in their choice of a brand The customer service game is quickly changing. Customers tend to expect more from their interactions with brands and consequently, brands are forced …..
Five steps that you can take to gain insight from your customer feedback and prepare for your recovery Just as no one could have predicted this year’s events, no one knows exactly what a post-Covid world is going to look …..
A vital step towards marketing digital transformation In the current climate, digital interactions between brands and their B2B and B2C partners have become a major feature in their customers’ buying journey. Given the complexity of customer interactions via different touchpoints …..
